Sooner or later, every boat owner becomes a boat vendor.
If this is you and you’re hoping to sell your vessel for fair value in this depressed boat market, you have three options:
1. You choose the traditional lazy route and list the boat with a yacht broker (boat broker), which means (for reasons explained in the book) …you will be screwed!
2. Unaided, you attempt to sell the boat yourself whereupon (for multiple reasons explained in the book)… good luck with that;
OR…
3. You buy “Over-Boated” in which case you will discover how to find your perfect buyer and the key that unlocks the buyer’s emotional heart-space; the engine room where every buying decision is made. You will discover why it is that only you can do this which is the primary reason why you must sell your boat DIY.
You will learn how to harness the sometimes subtle elements that drive the buying decision even where (as is often the case) the buying decision makes no logical sense.
Believe me: boat buyers are never driven by logic. When the emotional juices are flowing, they do crazy things.
From hereon, when you hear other boat owners complain about the terrible state of the boat market you will smile inwardly because the ‘Over-boated’ formula gives you a tremendous advantage over every other vendor and broker in the market place.
Unlike the the complainers, you know how to work the psychology of the boat buyer.
This is not about becoming a pushy sales person. I can tell you that I am a total introvert and loath having to sell. And you won’t have to. In fact one principle the book teaches is: ‘never do any kind of sales spiel’! And there is a very good reason for this.
This material isn’t arm-chair theory. The “Over-boated Formula” is the product of deep experience and even deeper thought and observation of the human psyche: what works and why.
“Over-boated? is NOT about saving brokerage commission. Of course by side-stepping the middle-man boat broker you will save the commission that otherwise would go into the broker’s pocket, but the book is not about that.
“Over-boated?…the Zen of how to sell your boat and not get screwed” delivers the sword in the stone secrets that powerfully engage boat buyer psychology, much of which is illogical, strange…and counter-intuitive. This is why so few vendors ‘get it’ and most lose their shirt in the process of off-loading their boat.
Enough is enough! It’s time to even-up the playing field.
Buyer psychology drives buyer response and big bucks to your bank account and I guarantee…the impact is not small…it’s huge!
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